RAM's 'Farmer' Voted Best Super Bowl Spot in YouTube's Ad Blitz Contest
And on the ninth day, God looked down and very much enjoyed RAM's "Farmer" commercial on the Super Bowl. The stunning two-minute spot for Chrysler's truck division, created by The Richards Group in...
View ArticleSamsung Crashes the Oscars With Six TV Spots and Tim Burton
A movie version of Unicorn Apocalypse doesn't sound like Oscar material, but Samsung is flooding this year's Academy Awards with ads around its development anyway, and has gotten a major Hollywood...
View ArticleSamsung and Grey Poupon's Oscars Ads Win on Twitter
Samsung's big Oscars ad buy was a huge success on Twitter, according to data from Networked Insights, which found that the brand had the largest volume of social media chatter and highest positive...
View ArticleYouTube's 10 Most-Watched Ads in February
February is traditionally the month when the vast majority of marketers stand down and let the Super Bowl advertisers battle it out for dominance in YouTube views. But this year, someone forgot to...
View ArticleHeidi Klum Is Mrs. Robinson in Carl's Jr.'s Weird Spoof of The Graduate
Heidi Klum is the latest person who doesn't eat Hardee's/Carl's Jr. to film an ad for the fast-food chain. The spot, from 72andSunny, which spoofs The Graduate for whatever reason, has Klum chowing...
View ArticleCarl's Jr. Reacts to Banning of Racy TV Ad by Describing It in a Radio Spot
Carl's Jr.'s notorious Memphis BBQ Burger commercial, which features two half-dressed women fighting over pulled pork on a cheeseburger—aka, "barbecue's best pair"—recently arrived in New Zealand. It...
View ArticleJ.B. Smoove Joins Peter Stormare as Replacer Wingman for Call of Duty: Black...
Activision needed some high-impact firepower to tout its downloadable Black Ops 2: Uprising content, which is set for release next week on Xbox 360. Two riotous "replacers" answered the Call of Duty....
View ArticleMasked Warriors Primp and Pose in Teaser Trailer for Call of Duty: Ghosts
There are knights in armor, Aztec warriors, ninjas, samurai and special ops commandos outside. There goes the neighborhood! This trailer by 72andSunny (and director Mark Romanek from Anonymous...
View ArticleAd of the Day: Samsung
Some smartphones are smarter than other smartphones," Samsung proclaims in this new 90-second spot, which aired Thursday night on Conan. But mostly, some smartphones appear to be younger than other...
View ArticleYouTube's 10 Most-Watched Ads in April
It's shaping up to be an astonishing spring for ads on YouTube. In March, Pepsi MAX's Jeff Gordon spot screeched its way to 33 million views, or about 13 million more than 2012's most-watched spot did...
View ArticleAnd the 2013 Grand Effie Goes to ...
Wieden + Kennedy’s two-year stranglehold on the Grand Effie has ended. Instead, the top prize at the 45th annual Effie Awards on Wednesday night went to 72andSunny for its “The Vet and the n00b”...
View ArticleCarl's Jr. Pounces With a Print and Video Attack as McDonald's Drops Angus...
"If you're wondering where the beef is, we have it, and we'd never deprive you of it." Thanks for the tip, Andy Puzder, CEO of Carl's Jr. and Hardee's! Your straight-faced and earnest delivery of that...
View ArticleAd of the Day: Samsung
There is no one—and I mean no one—less cool than a new parent. The arrival of a newborn instantly transforms the late-night partier into a midnight feeder, and designer duds are a risky proposition in...
View ArticleYouTube's 10 Most-Watched Ads in May
Let the games begin! Sony and Microsoft stormed Adweek and YouTube's Ads Leaderboard in May as both companies introduced their next-gen gaming consoles—the PlayStation 4 and Xbox One—in teaser videos....
View ArticleTarget Embraces Superheroes, but the Real Star Is Supermom
IDEA: Every mother is a superhero. But when your kid's birthday is fast approaching, it helps to have Batman, Wonder Woman, Superman, Aquaman, The Flash, Green Lantern and Cyborg on hand for some extra...
View ArticleEpic Meal Time Guys Bring Their Supersize Appetites to Carl's Jr. Ads
It was only a matter of time. YouTube's gurus of gluttony, the EpicMealTime guys, have partnered with the burger pornographers at Carl's Jr./Hardee's to promote the chain's new Super Bacon...
View ArticleA Guide to L.A.'s Biggest and Buzziest Shops
1. Gifted Youth Chris Bruss, president; Dal Wolf and Josh Martin, executive producers; Ryan McNeely, creative directorHead count 7-20, depending upon booked jobsClients Pepsi MAX, Old Milwaukee, New...
View ArticleYouTube's 10 Most-Watched Ads in June
Samsung has innovative cross-promotions with musicians down cold. Separate divisions of the company—Samsung Televisions and Samsung Mobile—had the two biggest hits on YouTube and Adweek's Ads...
View ArticleSilicon Beach: Southern California's New Ad Agency Hot Spot
Chris Raih wanted to settle somewhere funky and hip with ready access to creative talent when he was scouting a Southern California location in 2006 for his about-to-launch ad agency Zambezi. A view...
View ArticleR/GA Hires Josh Mandel as New L.A. Managing Director
Josh Mandel has been named managing director at R/GA’s new Los Angeles office, moving to the Interpublic agency from 72andSunny, where he’s had the same role for the last two and a half years. R/GA...
View Article