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Blake Griffin and DeAndre Jordan Can't Stay Mad at Each Other for Long in Funny Ad for Google Duo

November 18, 2016, 6:58 am
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Can BFFs Blake Griffin and DeAndre Jordan, the terrific twosome of the Los Angeles Clippers, stay angry at each for long? 

We learn the answer in 72andSunny's brief bro-mantic comedy below, the latest in a series of spots touting the Google Duo video-calling app.

Earlier ads, sans celebrities, focused on anthropomorphized pairings such as salt and pepper, cream and coffee and peanut butter and jelly. This ad is similar, with animated jars of restaurant ketchup and mustard—cheekily voiced by the basketball stars—chatting via Google Duo to resolve a misunderstanding:



More napkins, stat!

Well, Blake and DeAndre certainly seemed happy in the end. A little too happy, perhaps, with the condiments shooting off in all directions. Hope they tipped the waitstaff accordingly.

The ad amusingly makes its point without overstaying its welcome. Director Jake Szymanski is getting quite adept at duo dynamics, having previously helmed Chrysler's election-themed campaign pairing two popular presidential posers.

CREDITS
Brand: Google Duo
Chief Executive Officer: Sundar Pichai
Chief Marketing Officer: Lorraine Twohill
VP, Brand Marketing: Marvin Chow
Brand Marketing Lead: Tyler Bahl
Brand Marketing Manager: Anna Jansson
Director of Product Marketing: Jeremy Milo
Head of Communication Products Marketing: Rebecca Michael
Head of Entertainment Partnerships: Neil Parris

Agency: 72andSunny
CEO/Co-Founder: John Boiler
CCO/Co-Founder: Glenn Cole
CSO/Partner: Matt Jarvis
Executive Creative Director: Matt Murphy
Creative Directors: Chiyong Jones, Claire Morrisey
Senior Designer: Ami Lewis
Senior Writer: Iain Nevill
Chief Production Officer: Tom Dunlap
Group Production Director: Angelo Mazzamuto
Senior Film Producer: Elizabeth Corsini
Managing Director: Chris Kay
Group Brand Director: Rhea Curry
Brand Director: Emily Connelly
Senior Brand Manager: Kelly Yaussi
Brand Coordinator: Michelle Casale
Head of Strategy: Bryan Smith
Strategy Director: Michael Lewis
Senior Strategist: Saeid Vahidi
Director of Partnerships and Legal: Michelle McKinney
Partnerships and Legal Director: Kallie Haibach
Junior Partnerships and Legal Manager: Lashá Winn
Partnerships and Legal Coordinator: Kiana Garner

Production Company: Gifted Youth
Director: Jake Szymanski
Managing Director/Executive Producer: Dal Wolf
Executive Producer of Production: Anthony M. Ficalora
Line Producer: Stephan Mohammed

Editing: Cut+Run
Editor: Andy Green
Managing Director: Michelle Eskin
Executive Producer: Amburr Farls
Senior Producer: Jared Thomas

Sound Design: Barking Owl
Sound Designer: Morgan Johnson
Executive Producer/Partner: Kelly Bayett

Mix: Lime Studios
Audio Mixer: Zac Fisher
Audio Assist: Kevin McAlpine
Executive Producer: Susie Boyajan

Animation: Jogger
Executive Producer: Rich Rama
Producer: Ben Sposato
Creative Director: David Parker
Lead Flame Artist: Tim Bird
Animators: Yasmin Joyner and Jahmad Rollins
Flame Assist: Jorge Tanaka
Production Coordinator: Erica Cruz

Color: Apache Digital
Colorist: Shane Reed
Executive Producer: LaRue Anderson
Producer: Caitlin Forrest

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Adidas Knocks Under Armour Again With This Inspirational 'One in a Billion' Ad for China

January 17, 2017, 9:47 am
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Some in the Western world retain unfortunate stereotypes about China as a society that places little value on individuality, valuing loyalty to the state above all other things. 

Advertisers, in turn, have often approached the world's second largest economy with caution. For example, a 2008 Olympic-themed effort from Adidas illustrated Chinese consumers' sense of national pride in their team as the German sports apparel brand aimed to shore up a larger share of what remains a rapidly growing market. 

Yet young Chinese athletes are most definitely interested in expressing their own personalities, and Adidas' latest attempt to reach them appeals directly to that desire. It also pushes back against the Cold War-era man-or-machine narrative while simultaneously mocking one of the brand's chief rivals in the region.

Check out the new spot here: 



Under Armour fans will notice that the first scene in "One in a Billion" directly references UA's "Rule Yourself." In that Droga5 campaign from 2015, thousands of clones of Tom Brady, Misty Copeland, Steph Curry and others demonstrated the hard and often mindless work that goes into being a world-class athlete—doing the same thing over and over again in the endless pursuit of perfection. (This isn't the first time Adidas has taken a shot at UA's repetitive-training mind-set.) 

This first Chinese campaign from Adidas' new global lead creative agency, 72andSunny, goes a bit further in reminding viewers that every form of athleticism can double as an expression of one's individual style. These would-be stars aren't limited by sport, gender or even nationality. (Note the hard-to-miss cameo here by one David Beckham.) 

There's still plenty of homeland pride to be found in a spot that also features appearances by Olympic volleyball player Hui Ruo Qui and swimmer Ning Ze Tao. But the big message here is that Adidas can help young competitors be inviduals, too. 

So, why target Under Armour? That company's recently announced plans to capture a bigger portion of the Chinese market, currently dominated by Nike (and Adidas), might just have something to do with it.

CREDITS
Client: Adidas
VP, Global Brand Communications: Ryan Morlan
Senior Director, Global Brand Communications and Media: Lia Stierwalt ​
Director, Global Brand Communications: Jenny Chen
Senior Manager, Creative Production & Shoot: Eleanor Fitzgerald
VP, Brand Director Sports Performance - adidas China: Marc Leroux
VP, Brand Activation - adidas China: Philip Ho
Senior Director, Brand Communications - adidas China: Josephine Tsai
Director Brand Communications - adidas China: Lorna Luo
Manager Brand Communication Training - adidas China: Amy Fan

Featured in the Campaign
China National Volleyball Team Player: Hui Ruo Qui
China Olympic Swimmer: Ning Ze Tao
Former European Football Player: David Beckham

Agency: 72andSunny Los Angeles​ and 72andSunny New York
Chief Creative Officer, Co-Founder: Glenn Cole
Group Creative Director: Frank Hahn
Creative Director: Wei Wei Dong
Creative Director: Matthew Carey
Creative Technologist: Tim Grover
Writer: Ben Wiley
Designer: Brandon Mai
Chief Production Officer: Tom Dunlap
Executive Producer: Kerli Teo
Producer: Jenny Jones
Group Brand Director: James Stephens
Brand Director: Ryan Warner
Brand Manager: Brian Kim
Brand Coordinator: Brittany Allen
Group Strategy Director: Sudeep Gohil
Strategy Director: Ginger Xiang
Senior Strategist: Marc Pardy
Partnerships & Legal Director: Christina Rust
Partnerships & Legal Manager: Kelly Ventrelli
Junior Partnerships & Legal Manager: Noah Winter

Production:
Prettybird
Director: Max Malkin
Co-Founder / Executive Producer: Kerstin Emhoff
Vice President / Executive Producer: Ali Brown
Director of Production: Tracy Hauser
Producer: Matt Wersinger

Editorial:
Lost Planet NY
Editor: Bruce Herrman
Executive Producer: Krystn Wagenberg
Producer: Paolo Solarte

Sound Design:
Barking Owl
Sound Designer: Michael Anastasi
Executive Producer/ CD: Kelly Bayett
Producer: Ashley Benton

Finishing/VFX:
The Mill NY
Executive Producer: Melanie Wickham
Senior Producer: Eliana Carranza-Pitcher
Production Coordinator: Ashley Goodwin
Shoot Supervisor: Eliza Randall
2D Lead Artist: Ilia Mokhtareizadeh
2D Artists: Vi Nguyen, Andre Vidal, Mikey Smith, Kyle Zemborain
Motion Graphics: Laura Nash, Chris Mennuto

Color:
The Mill NY
Colorist: Mikey Rossiter
Color Assist: Nate Seymour and Elias Nousiopoulos
Executive Producer: Dee Allen
Color Producer: Natalie Westerfield
Color Coordinator: Evan Bauer

Mix
Heard City
Audio Mixer - Eric Warzecha
Audio Producer - Andi Lewis
Audio EP - Sasha Awn

Music
Apparat "Ash/Black Veil"
Music Supervision: Daniel Cross

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72andSunny Promotes Strategy Lead Matt Jarvis to CEO

January 23, 2017, 10:58 am
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72andSunny has promoted partner, chief strategy officer Matt Jarvis to chief executive officer, a role held by co-founder John Boiler since 2012.

Boiler and co-founder Glenn Cole will move into positions as creative chairmen, tasked with setting global creative vision and standards for the agency and driving innovation. Jarvis will partner with chief operating officer Evin Shutt, chief talent officer Sedef Onar and chief development officer Tom Johnstone in leading the agency.

Jarvis told Adweek that this organizational shift has been in the works for some time.

"John, Glenn and I have always been a triumvirate and that's not changing. This is a case of a realignment within our partnership," he said, adding that the changes place each of the three in a role where they can make the largest impact on the agency's business.

Jarvis joined 72andSunny in 2007 and brought with him a resume that included time spent serving as president of Justice Telecom and director of account planning for Deutsch. Since his arrival, the agency has expanded its client roster to include Seventh Generation, Instagram, Comcast Xfinity, Axe Unilever, Ciroc Vodka and, most recently, General Mills.

"We've always been a strategy first organization," Jarvis said. "Our unity between strategy and creative has always been a part of our secret sauce. The fact that I come from a strategy background [and have been promoted to CEO] is less about elevating strategy within the organization and more about recognizing how strategy can be applied to anything and hopefully make it better."

"Matt has always been more than a chief strategy officer," Boiler said in a statement. "He's taken accountability for everything from creative development, to finances, brand management, commercial relationships—all of it."

"Our partnership has always been a little weird for this industry," added Cole. "We have always shared the offices of chief executive, chief strategist, and chief creative, and we'll continue to retain that partnership of unanimity. But Matt's contributions over the years have really outstripped the title and role of chief strategy officer. He is our CEO."

Jarvis says he foresees 72andSunny doubling down on its "aggressive innovation agency" in the years to come.

"For a company whose mantra is 'Born modern,' that puts the onus of changing and evolving along with culture on us. I think we can all agree business culture, culture at large is evolving," he said, adding that the agency will continue to "embrace change, using disruption to create opportunity."

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Family Guy Will Air an Episode With a Reduced Ad Load for the First Time

January 4, 2018, 10:28 am
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After 15 seasons on the air, there's very little ground that Family Guy has yet to cover, but Fox has managed to pull off something new for the comedy's March 11 episode, which will air with limited commercial interruptions for the first time in series history. The episode will air with fewer ad pods than...
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Tinder Traces the History of Dating to Caveman Times in Gorgeously Detailed Animated Spot

January 4, 2018, 11:22 am
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Dating: So easy, a caveman can do it? Since the dawn of time, human beings have been yearning for connection. Over the years, we've only made it more and more difficult to find. Or, at least, so says a new spot from Tinder and production spot Buck, which posits that Tinder isn't so much an...
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Why Brands Should Be Ready for Alexa Ads, Despite What Amazon Says

January 4, 2018, 11:22 am
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It's soon going to become Alexa's world that we're just living in, complete with its own product recommendations disguised as ads. According to a report from CNBC, Amazon is considering adding ads into Alexa and is in talks with companies like Procter & Gamble and Clorox about it. It's yet another wake-up call for brands...
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When Do Things Cross the Line and Become Online Harassment?

January 4, 2018, 11:40 am
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In a new report released this morning, Pew Research Center sought to bring into focus the blurry lines that tend to define what does and does not constitute online harassment. The research organization asked respondents to look at three fictional scenarios depicting potential online harassment, and asked which elements of each should be considered harassment....
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Fox’s Network Chiefs Say ‘It’s Business as Usual’ Until the Deal Closes With Disney

January 4, 2018, 11:50 am
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The Television Critics Association's winter press tour kicked off with a bang today. Fox's network chiefs spoke publicly for the first time about their company's uncertain future since last month, when Disney announced its acquisition of 21st Century Fox for $52.4 billion after spinning off some Fox assets--including Fox Broadcasting, Fox News and Fox Sports--into...
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Hyperlocal Targeting and AI Have Made Orangetheory Fitness a Nearly $1 Billion Business

January 4, 2018, 12:36 pm
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By the end of 2018, Orangetheory Fitness plans to have 1,300 studios in 17 countries, and by midyear, it expects to hit $1 billion in revenue. To get there, the fitness brand has worked with Knoxville, Tenn.-based The Tombras Group over the past three years, building its membership with a hypertargeted approach--strategic programmatic, social and...
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The Logan Paul Incident Illustrates Why YouTube Will Never Be 100% Brand-Safe

January 4, 2018, 3:25 pm
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Just a couple of days into the new year, YouTube already has another brand safety crisis on its hands. Logan Paul, a YouTube star with 15 million followers who has inked marketing deals with Walmart and Dunkin' Donuts, uploaded a video over New Year's weekend in which he visited Japan's Aokigahara, a forest known as...
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3 Priorities That Will Help Experiential Marketers Step Up Their Game in 2018

January 4, 2018, 3:30 pm
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Experiential marketers have a lot to celebrate. At a time that's seen predictions of declining advertising spend, marketers have shown an interest in growing their experiential budgets. According to a 2017 report from Rakuten Marketing, 80 percent of global audiences say that online advertising hasn't got any better with time, on any device or platform,...
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Should Retailers Prioritize Return Strategies to Keep Consumers Happy?

January 5, 2018, 5:00 am
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Thanks to online shopping, consumers can buy three different sizes and colors of one item to see which works best, all from the comfort of their own home. Add holiday sales and shipping incentives into the mix, and it's official: 'Tis the season of returns. The volume of returns is so big that Jan. 3...
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3 Data Skills to Future-Proof Your Social Media Marketing Career

January 5, 2018, 6:00 am
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Remember the good old days, when social media marketing was largely a creative discipline, when you could post something clever and your following would notice? You probably scrolled through your performance metrics here and there, but mostly to see which items were most worthy of reposting or iterating--nothing too complicated there. A lot has changed...
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Why Mark Zuckerberg’s Personal Challenge for 2018 Is Different

January 5, 2018, 9:40 am
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"Of all the content on Facebook, more than 99 percent of what people see is authentic. Only a very small amount is fake news and hoaxes. The hoaxes that do exist are not limited to one partisan view, or even to politics. Overall, this makes it extremely unlikely that hoaxes changed the outcome of this...
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Omnicom Reaches Settlement in Anti-Gay Discrimination Case

January 5, 2018, 10:16 am
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After more than two and a half years of legal developments, holding company Omnicom has reached a settlement in a discrimination suit brought by a now-former employee of its agency DDB. The case went through a series of dramatic turns, including a dismissal by a U.S. District Court Judge in 2016, before the plaintiff successfully...
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Marketers and Agencies Are Struggling to Find Top Talent, Even as Spending Increases

January 5, 2018, 10:18 am
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While marketing budgets continue to grow, agencies and marketers both say finding top talent remains a problem. A recent New Year Outlook survey by RSW/US found that 60 percent of marketers and 52 percent of agencies expect marketing budgets to increase either "somewhat" or "significantly" in 2018, marking the second straight year that 60 percent...
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King Winter Woos Mother Earth in Interflora’s Sweet, Sad Love Story

January 5, 2018, 10:57 am
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In this simple yet stirring animated fairy tale for flower delivery service Interflora, Danish agency Brandhouse tells a love story that might just melt your heart (among other things). Set deep in a magical, frosty forest as the frigid weather wanes, King Winter--a bearded hunk (of snow and ice) with sad eyes--become smitten with Mother...
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How Facebook Ads Are Helping These 2 Retailers Reach New Audiences

January 5, 2018, 11:02 am
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It's no secret that Facebook is a great way for retailers to target and reach audiences. In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers. Overall, Facebook saw a share of mobile (versus desktop) conversions increase from 43 percent in 2016 to 64 percent on Cyber Monday...
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There’s No Stopping Peak TV, as 487 Scripted Series Aired in 2017

January 5, 2018, 11:24 am
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In 2015, FX Networks CEO John Landgraf coined the phrase "Peak TV" to describe the overwhelming amount of TV available on broadcast, cable and streaming platforms. That year, a then-record 422 scripted series aired on those outlets. But Peak TV still isn't close to peaking, according to new estimates from FX's research team that Landgraf...
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FX’s John Landgraf Says Being Bought by Disney Could Be ‘a Really Good Thing’ for His Network

January 5, 2018, 12:10 pm
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When Disney announced that it would be acquiring 21st Century Fox for $52.4 billion, one of the biggest questions about the deal--which the company expects to close in 12-18 months--was how an edgy brand like FX would fare under its family-friend new owner. But FX Networks CEO John Landgraf has no such worries, he said...
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